There are certain key factors that any business needs to consider to be successful and they are particularly important when considering new market entry. In the session you will learn about seven main factors that you need to bear in mind when entering the US market like your sales proposition, pricing or getting paid. You need to think about your shipping options and understand business behaviour of your American partners to make your business a success in the market.

You will also learn about business opportunities for different sectors. You will get an overview of the US states where signed agreements with the UK (MOUs) are in place, which states are in the pipeline, and the target sectors by state.

Furthermore, you will learn specific step-by-step planning and strategy essentials in order to better understand how to enter or expand in the US market.  The presentation will use specific case studies of companies who have successfully developed the US market and discuss the challenges that were encountered during the development process.