Win More Customers: Build a Value Proposition That Converts

Event Name: Win More Customers: Build a Value Proposition That Converts

Date: Thursday 14th May

Time: 8:30 – 12:30

Location: National Horizons Centre, 38 John Dixon Ln, Darlington DL1 1HG

Further Information:

This practical, interactive workshop explores ways to amplify your Value Proposition and shows how you can gain deeper insight into customer needs, problems, and pain points — and translate that understanding into stronger sales and marketing outcomes.

Aimed at SMEs across all sectors, the session focuses on shaping a clear and compelling value proposition, and applying it consistently across sales conversations, marketing activity, and online channels. This will be a practical session with time to discuss your own business challenges. Expect practical frameworks and shared best practice you can apply immediately.

What You’ll Explore

• What a value proposition really is — and why it matters more than features or price.
• Understanding customer needs, pains, and drivers.
• The 7 stages of the sales cycle and where value is won or lost.
• Creating sales and lead traction, including building trust, and improving conversion rates.
• Making your value proposition visible and consistent across sales, marketing, and online channels.

Booking Link: Win More Customers: Build a Value Proposition That Converts Tickets, Thursday 14 May  •  8:30 – 12:30 | Eventbrite